One-on-one sparring
For entrepreneurs, board members and managing directors in transitions, transformations or demanding decision-making situations.
Strategy coaching helps you prepare the next important stage of your professional life. It brings together self-image, how others see you and your current challenges. Based on confidential interviews, we use an intensive retreat at Lake Ammersee to clarify your role, prepare decisions and develop a concrete plan for the next 90 days.
What it is about
Leadership means being visible, being watched and dealing with complexity. Everyday life rarely leaves much time for your own motives, needs and fundamental questions. AI accelerates change and increases the pressure.
For many years I have been exploring one question: how do leaders become more effective in line with their goals and strengths – and achieve more with less stress?
I bring 30 years of my own leadership experience to our work together, along with insights from leadership projects in a range of industries and from conversations with more than 1,500 leaders; from founders to thought leaders such as Nobel Peace Prize laureate Muhammad Yunus and Wikipedia founder Jimmy Wales.
As a well-meaning sparring partner, I combine this experience with an independent view. I apply strategic methods to your career and life planning. Because I am not part of your system, I see blind spots and opportunities you may not be aware of yourself.
Two questions are at the heart of the coaching:
The first question clarifies purpose, the second your personal system.
The more clearly you see, the more consciously you choose your options. You focus on what matters, act more authentically and let go of what only costs time.
I work with no more than 15 clients a year. This allows me to give each of them my full attention.
When it is worth it
A place that broadens the view offers new perspectives and insights that can mean a breakthrough.
The process
If the decisive challenge lies within the leadership team, individual conversations or a joint workshop can complement the coaching.
The result
You receive a personal course book that brings together your insights, decisions and next steps in seven chapters. It documents your story, self-image and outside view, drive, levers for success, target picture, path to the goal and the next 90 days.
The course book forms the basis for the next check-in and remains a reference for later decisions.
The seven chapters
Swipe to browse
Chapter 01 of 07
Highs and lows of my path so far
The stations of my life so far, the highs and the lows, and what I have learned from them about my thinking patterns, strengths, resources and behaviour.
Guiding questions
In the course book afterwards
A clear view of your own story and the patterns that have emerged from it.
Chapter 02 of 07
The results of the 360-degree feedback
Anonymized perceptions from four to six companions, compared with the statements from the interview with you. The difference between self-image and outside view is the substance of this chapter.
Guiding questions
In the course book afterwards
Conscious strengths, recognized blind spots and the success factors others see in you.
Chapter 03 of 07
IKIGAI: what is worth working for
Four questions that together outline your own drive. Only where they overlap does a role emerge that provides orientation.
Guiding questions
In the course book afterwards
A named drive and a positioning that suits you.
Chapter 04 of 07
Where my time makes the biggest difference
The few levers that actually create impact: use of time, self-organization, relationships, behaviour and communication.
Guiding questions
In the course book afterwards
A short list of the levers you really work on.
Chapter 05 of 07
What makes a future worth striving for
A picture of your own future, concrete enough to test decisions against.
Guiding questions
In the course book afterwards
A target picture you can tell in your own words.
Chapter 06 of 07
Milestones for the next two years
The route: milestones, their order in time and the projects you have set yourself.
Guiding questions
In the course book afterwards
A route with stages instead of a wish list.
Finale · Chapter 07 of 07
Objectives and key results
The first ninety days, with concrete objectives and key results. At the next review, we check what has had an impact.
Guiding questions
In the course book afterwards
A few projects, verifiable, with a fixed date for the interim review.
Client voices
I would like to thank you once again for the exceptional and good coaching. The day with you was once again very insightful, enriching and very intense. It opened my eyes in many areas. I find the practical techniques and tools particularly helpful. Above all, including a well-founded outside view at the beginning enriched the process enormously.
Thank you for your sparring, which has made me a better managing director and probably a better person too.
Sebastian Morgner is incredibly structured and data-driven and never loses sight of the big picture. The work inspires me and gives me the courage to try new things and grow in my impact.
Where you stand
Fee
The investment starts at €6,000 (interviews, retreat at Lake Ammersee, course book and follow-up coaching). The binding fee depends on the exact scope: the number of interviews, the duration of support and any additional workshops.
After the free initial conversation, you receive a concrete proposal.
Contact
A first conversation about your biggest challenge – not a sales pitch. You choose the date yourself, without back-and-forth emails.
Book an introductory call ↗A few sentences about what is on your mind are enough. Prefer to talk right away? +49 151 22397593
s.morgner@leadership-munich.orgQuestions and answers
Strategy coaching is confidential work on your positioning and personal strategy as a leader. It brings together self-image, how others see you and your current leadership tasks. The result is clear decisions, a personal leadership system and a plan for the next 90 days.
Strategy coaching comprises five stages: a free initial conversation, interviews with four to six companions and with you, a one-day retreat at Lake Ammersee, your personal course book and quarterly check-ins.
Strategy coaching is aimed at entrepreneurs, managing directors, board members, founders and division heads. Typical occasions are a bigger leadership role, a personal or strategic realignment, a demanding transformation, open decisions or a lack of agreement in the leadership team.
The target group is similar. In strategy coaching, however, the focus is not on a single leadership competence but on your personal strategy: what you stand for, which future you are aiming for and how you organize your leadership work. Interviews and the course book give the process a clear structure.
The first phase usually takes three to six weeks. It comprises the initial conversation, the interviews, the retreat at Lake Ammersee and the preparation of the course book. Quarterly check-ins follow.
The investment starts at €6,000 (interviews, retreat at Lake Ammersee, course book and follow-up coaching). The binding fee depends on the number of interviews, the duration of support and any additional workshops. After the free initial conversation, you receive a concrete proposal.
Yes. If the decisive challenge lies in alignment or communication within the leadership team, individual conversations or a joint workshop can complement the strategy coaching. We clarify the appropriate scope in the initial conversation.
The initial conversation and interviews usually take place online. We hold the retreat in Diessen am Ammersee, about an hour from Munich. Another location is possible on request, but not your usual workplace. Distance from everyday life is part of the concept.