Personal sparring partner for decision-makers · Strategy coaching at Lake Ammersee
Impact belongs
to those who know why.
The greater the responsibility, the rarer the space for open questions. I support entrepreneurs, board members and managing directors in clarifying their course, preparing difficult decisions and organizing leadership so that it works in everyday life.
Sebastian Morgner · Diessen am Ammersee, Germany
- 150+leadership teams personally accompanied
- 280executives coached one-to-one
- Since 2011Entrepreneur, sparring partner & coach
- 15 yearsLeadership experience in the financial industry, most recently as Global Head of Marketing at UniCredit in Milan
What drives me
Success does not always feel like success.
Leading with purpose and structure always starts with ourselves.
Purpose means knowing what I stand for as a leader and what I want to achieve with my work. Your own story about the future you want to create helps you inspire others and spark curiosity.
Structure means having a clear operating system for putting your goals into practice. You set priorities, ensure effective collaboration and move plans forward step by step. That way you keep your long-term goals in sight, even when urgent matters and distractions fill the day.
As a coach, sparring partner and adviser, I bring my experience from a range of industries and from working with more than 1,500 leaders. Along the way I have learned what works in which context and what matters when it comes to putting it into practice. I combine this knowledge with my repertoire of methods to prepare the next important stage together with you.
Who leads when AI thinks?
When machines deliver answers around the clock, human judgment becomes more important. Leadership decides what we use AI for, which responsibility stays with people and which future we aim for.
Only people can give the future meaning. AI remains a powerful tool.
To the keynote →My promise
When sparring helps – and what changes as a result.
When it is worth it
- You are taking on a bigger leadership role.
- You want to realign yourself strategically or personally.
- You are leading a demanding transformation.
- The leadership team lacks clarity or agreement.
- Day-to-day business crowds out the important strategic questions.
- You are outwardly successful but do not feel that way.
What changes through our work together
- Clarity about role, direction and priorities. You know what you stand for and what matters now.
- Sound decisions. Open questions are thought through and ready for decision.
- An effective personal leadership system. Responsibilities, decision paths and leadership rhythm are clear.
- A plan for the next 90 days. The next steps are concrete and binding.
What our work together requires: If you are mainly looking for confirmation, I am the wrong partner. Productive sparring requires curiosity, openness to blind spots and the willingness to examine your own thinking and behaviour.
Voices from our work together
What decision-makers say about working together.
For us as a management team, Sebastian Morgner is like a very competent, well-meaning friend who accompanies us on our journey. Working with him helps us bundle our strengths as a team, set the right priorities, respond quickly to changes in our environment and maximize our impact as top management.
In recent years, our company has more than tripled in size. […] What particularly distinguishes Sebastian Morgner: his questions get to the root of every challenge. He has made an important contribution to our development.
My offering
Strategy coaching at Lake Ammersee
If you want to pause, review your course and set a new one, a day at Lake Ammersee offers the necessary distance from everyday life. The lake is easy to reach from Munich and yet far enough away to focus, without distraction, on the questions that otherwise remain unanswered.
- Prepare. We clarify your central question. Confidential interviews with selected companions add a well-founded outside view to your own perspective.
- Set the course. On one day, one-on-one, we compare self-image and outside view, clarify your role and direction and prepare the decisions ahead.
- Anchor. Your insights turn into a plan for the next 90 days. In quarterly check-ins we review what has actually changed.
Food for thought
Leadership needs more than quick answers.
In keynotes, essays and conversations, I explore how people in leadership roles stay intellectually sovereign, provide orientation and shape a future in which people and technology work together.
Keynote
Who leads when AI thinks?
An interactive keynote on intellectual sovereignty, human judgment and the responsibility of leadership in the age of AI.
To the keynote →
Magazine and podcast
Tiefgang
In my monthly podcast, I talk with leadership practitioners and pioneering thinkers. The annual magazine “Tiefgang – Magazin für Strategie und Führung” (in German) brings together inspiring, practical reports and essays.
Discover Tiefgang →
Essays
Leadership Logbook
Thoughts and insights on purpose, structure and self-leadership. A new text appears when I find something worth writing about.
To the Leadership Logbook →
For companies and organizations
MLI Leadership Institut
For strategy activation, AI transformation and leadership development, I work at the MLI with a curated network of experienced executives, coaches and specialists.
To the MLI Leadership Institut →
About me
Briefly, who I am.
As a young man, I wanted to become a journalist. My career first took me into the financial industry. I worked there for 15 years, built one of Germany’s first digital investment platforms and was ultimately responsible, from Milan, for UniCredit’s global marketing.
I have been an entrepreneur since 2011 and have accompanied leadership teams since 2013. Today I am Managing Partner of the MLI Leadership Institut and co-founder of the Zukunftsallianz Mensch & KI (Alliance for People & AI). I host the podcast and publish the magazine “Tiefgang” and am the author of the book “Expedition Zukunft”.
I live with my family in Diessen am Ammersee.
Contact
Two ways to start a conversation.
Both lead directly to me – not into a queue. I reply to emails personally within two days.
Introductory call
A first conversation about your biggest challenge – not a sales pitch. You choose the date yourself, without back-and-forth emails.
Book an introductory call ↗By email
A few sentences about what is on your mind are enough. Prefer to talk right away? +49 151 22397593
s.morgner@leadership-munich.org
To pass on
My profile as PDF
The profile summarizes career, way of working, references and client voices on five pages.
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